Kaeferling is a brand providing professional pest control solutions for all customers, with Kaeferling Pro tailored specifically to commercial clients, including restaurants, real estate companies, and hotels. Both brands feature a minimalist, elegant, and modern corporate design built around a pre-made logo. My role was to develop comprehensive graphic materials for the B2B website and various marketing assets, such as flyers, technical sales documents, icons, illustrations, billboard campaign and business cards.
Throughout the design process, I focused on key principles such as clarity, professionalism, user-friendliness, and consistency. By structuring information for quick comprehension, maintaining a serious and competent appearance, ensuring intuitive navigation with accessible content, and implementing a uniform design across all materials, I aimed to strengthen the brand identity and effectively communicate Kaeferling's quality and expertise to potential clients.
Throughout the design process, I focused on key principles such as clarity, professionalism, user-friendliness, and consistency. By structuring information for quick comprehension, maintaining a serious and competent appearance, ensuring intuitive navigation with accessible content, and implementing a uniform design across all materials, I aimed to strengthen the brand identity and effectively communicate Kaeferling's quality and expertise to potential clients.
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Client: Agrezor International GmbH
https://kaeferlingpro.com
https://kaeferlingpro.com
